Did you know that not every site has professional copywriters churning out the copy? We are one of such kind of sites. This is going to sound a little hippi dippi to some of you, but at first we are thinking about the product we’re selling and write down anything that comes to mind. Seriously! We are not afraid to seem silly. We go back to our list after some time. Review what we wrote. Has a theme emerged? Do you focus on the durability of an item? The classic appeal of it? The technology? Notice if something jumps off the page at you and try to run with that theme. You know what? If you like the item but still hesitate, go for a brainstorm over a beer with friends.